YesStyle’s Makeup Bestsellers Mid-Year 2021

Following yesterday’s list on bestselling skin care, it’s time for the makeup bestsellers! The same criteria apply: Products are selected based on total sales from December 16, 2020 to June 15, 2021, and those no longer available on the site have been excluded. Since there are many color options for some of the products, only the bestselling shade is featured. Results are compared to last year’s bestsellers from January 1, 2020 to December 15, 2020. The asterisk indicates new entries on this year’s list.

Click here to see our skin care bestsellers!

Primer

Peach C’s Peach Glow Makeup Base finally beats VDL’s Lumilayer Primer in this category. Primers that help to conceal enlarged pores, such as those from A’PIEU, W. Lab and 3CE, are preferred by customers.

1. Peach C – Peach Glow Makeup Base
2. The Saem – Saemmul Eye Primer
3. THE FACE SHOP – Air Cotton Makeup Base SPF30 PA++ (#1 Mint)
4. VDL – Lumilayer Primer
5. MISSHA – UV Pore Blur Starter SPF50+ PA++++
6. heimish – Artless Glow Base
7. A’PIEU – Start Up Pore Primer*
8. W.Lab – W-Airfit Pink Pore Primer
9. 3CE – Back To Baby Pore Velvet Primer
10. Elizavecca – Skin Liar Primer*

Foundation

MISSHA still leads in the foundation category, securing the first, second and seventh places. romand, which is most famous for its lip tints, managed to earn the eighth spot.

1. MISSHA – Magic Cushion Cover Lasting (#23 Medium Beige)
2. MISSHA – M Perfect Cover BB Cream SPF42 PA+++ (#23 Natural Beige)
3. PURITO – Cica Clearing BB Cream (#21 Light Beige)
4. Peach C – Honey Glow Cover Cushion (#02 Beige)
5. moonshot – Micro Settingfit Cushion SPF50+ PA+++ (#201 Beige)
6. MIZON – Snail Repair Intensive BB Cream (#23)
7. MISSHA – Magic Cushion Moist Up (#21 Light Beige)
8. romand – Zero Cushion (#02 Natural 21)*
9. CLIO – Kill Cover Glow Cushion with Refill (#03 Linen)*
10. moonshot – Micro Correctfit Cushion (#201 Beige)*

Concealer

No brands beat The Saem when it comes to concealers, be it in liquid, cream or stick form. UNNY CLUB was renamed IM’UNNY earlier this year, and its concealer comes in seventh.

1. The Saem – Cover Perfection Tip Concealer SPF28 PA++ (#1.5 Natural Beige)
2. The Saem – Cover Perfection Pot Concealer (#1 Clear Beige)
3. PONY EFFECT – Pro Fit Liquid Concealer SPF30 PA++ (Ivory)
4. peripera – Double Longwear Cover Concealer (#02 Natural Beige)*
5. CLIO – Kill Cover Liquid Concealer (#3 Linen)
6. MISSHA – Glow Ampoule Concealer (#23 Sand)*
7. IM’UNNY – Cover Up Tip Concealer (#1 Light Beige)*
8. The Saem – Cover Perfection Ideal Concealer Duo (#01 Clear Beige)*
9. The Saem – Mineralizing Creamy Concealer SPF30 PA++ (#1.25 Cream Latte)*
10. SKINFOOD – Salmon Dark Circle Concealer Cream (#02 Salmon Beige)

Face Powder

Face powders are a must-have for mask-proof makeup! This list sees quite a few newcomers, such as romand’s Better Than Finish and Cathy Doll’s Hello Kitty Oil Control Blur Pact which were both launched just last year. EGLIPS takes three spots in  the top ten.

1. SKINFOOD – Peach Cotton Multi Finish Powder LARGE
2. EGLIPS – Blur Powder Pact (#21)*
3. romand – Better Than Finish*
4. Cathy Doll – Hello Kitty Oil Control Blur Pact*
5. EGLIPS – Oil Cut Powder Pact
6. EGLIPS – Glow Powder Pact
7. Canmake – Marshmallow Finish Powder SPF 26 PA++ (MO Matte Ochre)
8. BANILA CO – Prime Primer Hydrating Finish Powder
9. Shiseido – Baby Powder Pressed*
10. CHICA Y CHICO – Matt Powder (#02 Mint)*

Blush, Bronzer & Highlighter

CLIO’s Prism Air Highlighter and I’M MEME’s I’m Multi Square enjoyed a boost of popularity, though the top three in this category remain the same.

1. too cool for school – Art Class By Rodin Shading (#01 Classic)
2. A’PIEU – Juicy-Pang Water Blusher (#CR01Peach)
3. MISSHA – Cotton Contour (Smoked Hazel)
4. The Saem – Saemmul Single Blusher (#CR02 Baby Coral)
5. peripera – Ink V Shading (#01 Almond Brown)
6. romand – Better Than Cheek (#05 Peach Chip)
7. HOLIKA HOLIKA – Jelly Dough Blusher (#05 Rose Jelly)
8. CLIO – Prism Air Highlighter (#01 Gold Sheer)*
9. 3CE – Mood Recipe Face Blush (Rose Beige)
10. I’M MEME – I’m Multi Square #001 All About Contour*

Brow Makeup

Gray brown seems to be the most popular brow color! Apart from colored brow products, clear fixers that help to tame brow hair and achieve a natural look are also in demand, such as romand’s Han All Brow Fixer.

1. TONYMOLY – Lovely Eyebrow Pencil (#03 Gray Brown)
2. PONY EFFECT – Sharping Brow Definer (#Deep Brown)
3. RiRe – Fork Eyebrow Tint (#01 Gray Brown)
4. THE FACE SHOP – Designing Eyebrow (#02 Gray Brown)
5. HOLIKA HOLIKA – Wonder Drawing Skinny Eyebrow (#01 Ash Black)
6. A’PIEU – Skinny Browcara (Grey Brown)
7. CLIO – Kill Brow Color Brow Lacquer (#01 Natural Brown)*
8. ISEHAN – Kiss Me Heavy Rotation Coloring Eyebrow (08 Ash Gray)*
9. The Saem – Eco Soul Eyebrow Kit (#02 Gray Brown)*
10. romand – Han All Brow Fixer*

Eye Shadow

Eye glitter is a big hit recently, while pinkish palettes continue to be a versatile and failsafe option for work and for play.

1. moonshot – Rêve de Paris Eyeshadow Palette
2. Peach C – Champagne Eye Glitter (#02 Valentine Pink)
3. CORINGCO – Shabamshabam Eyeshadow Palette (#02 Shy Night)
4. Peach C – Soft Mood Eyeshadow Palette (Soft Coral)
5. CLIO – Pro Eye Palette (#04 Street Brick)
6. romand – Better Than Eyes (#01 Dry Mango Tulip)
7. 3CE – Mood Recipe Multi Eye Color Palette (#Overtake)
8. I’M MEME – I’m Stick Shadow Shimmer (#001 Sugar Bling)*
9. RiRe – Luxe Liquid Shadow (Nude Glam)*
10. 3CE – Eye Switch (#Double Note)

Eyeliner

MACQUEEN still reigns in the realm of both pen and pencil eyeliners. CLIO and ISEHAN are also going strong with their smudge-proof eyeliners.

1. MACQUEEN – Waterproof Pen Eyeliner (Deep Black)
2. CLIO – Waterproof Pen Liner XP (#01 Kill Black)
3. ISEHAN – Kiss Me Heroine Make Smooth Liquid Eyeliner (01 Black)
4. MACQUEEN – Waterproof Pencil Gel Liner II (Heroine Edition) (#06 Classic Heroine)*
5. IM’UNNY – Skinny Fit Slim Pencil (S02 Deep Brown)*
6. CLIO – Sharp, So Simple Waterproof Pencil Liner (#02 Brown)
7. TONYMOLY – Back Gel Eyeliner Long Brush (#1 Black)
8. Koji – Dolly Wink Liquid Eyeliner (Deep Black)
9. [email protected] – NEW Last Auto Gel Eyeliner (#02 Jazz)
10. MERZY – The First Gel Eyeliner (#G02 Dutch Brown)*

Mascara

The curlier the better! Seven out of the top ten mascaras emphasize curling effect. Customers are also more aware of the importance of mascara base to strengthen lashes, prolong wear and prevent smudging.

1. ISEHAN – Kiss Me Heroine Make Long & Curl Mascara Super Waterproof (01 Black)
2. ISEHAN – Kiss Me Heroine Make Volume & Curl Mascara Super Waterproof (01 Black)
3. The Saem – Saemmul Perfect Curling Mascara
4. MIZON – Collagen Curling Fix Mascara*
5. ISEHAN – Kiss Me Heroine Make SP Curl Keep Mascara Base*
6. pdc – Pmel Essence Mascara Base
7. HOLIKA HOLIKA – Holi Pop Detail Cara (#01 Volume & Curl)
8. IM’UNNY – Real Fit Skinny Mascara*
9. CLIO – Kill Lash Superproof Mascara (#01 Long Curling)*
10. ISEHAN – Kiss Me Heroine Make Micro Mascara Advanced Film (01 Jet Black)*

Lip Makeup

romand all the way! Its lip tints and lipsticks grab six spots in the top ten including the first and second places. peripera and I’M MEME are also go-tos for lip makeup.

1. romand – Glasting Water Tint (#04 Vintage Ocean)
2. romand – Juicy Lasting Tint (#6 Fig Fig)
3. peripera – Ink The Velvet (#2 Celeb Deep Rose)
4. romand – Glasting Water Gloss – 3 Colors (#01 Sanho Crush)
5. romand – Zero Velvet Tint (#02 Joyful)
6. romand – Zero Matte Lipstick (#09 Shell Nude)*
7. I’M MEME – I’m Lip Jelly (#002 Berry Jelly)
8. I’M MEME – I’m Tic Toc Tint Lip CASHMERE (#005 Tender Rose)*
9. romand – See Through Matte Tint Hanbok Project (#08 Flower Coral)*
10. peripera – Ink Airy Velvet AD (#03 Cartoon Coral)*