The Clean Mascara Everyone at WWW HQ Is Obsessed With Just Went on Sale
Aside from being the most stylish staff in the game, team Who What Wear is also pretty savvy when it comes to covetable beauty picks. Of course, beauty editor Erin Jahns and
I'm not sure if WWW Editor in Chief Kat Collings was the first of the crew to fall head over heels for this best-selling clean lash glaze, but she sure is the most vocal. "Ilia mascara is, by far, the best clean mascara I've ever used," she told me when I looped back to get her thoughts on the stuff recently. Michelle Plantan, VP of social and innovation, admits that she was influenced by the team's Ilia enthusiasm and that it was Collings who inspired her to give the mascara a try for herself. "She shared that she and many other editors were fans of Ilia’s Limitless Lash product, so, obviously, I bought it without doing any further research," she shared. "It immediately became my go-to. I love the design of the wand and its staying and layering power. It’s a bit of a splurge for sure, but in my opinion, it is the superior mascara for anyone looking for a long-lasting, clean solution."