In the world of beauty, where products promising longer lashes, tighter skin, and fuller lips are launched almost daily, loyalty can be a hard thing to come by. It's easy to

get swept up in the excitement of seeing your favorite influencer wearing the latest cult lipstick and, as such, forget about the lipsticks you've loved for so long. I too have fallen hard for the razzle-dazzle of new products in the past; hype, it turns out, is a powerful thing. But the products that are worth knowing are the ones that remain in-demand once the confetti settles and the spotlight dims.

As such, I came to the decision that I'd no longer buy new products on impulse. Instead, I think about the products I already use. Can they actually be improved on? Is the grass truly greener on the other side? I have serious doubts. I know that a product that works wonders for one person may not do so for another, but after years of being an editor, I feel that I've assembled a high-performing beauty edit; an edit which I've broken down for you below. From makeup and skincare to fragrance and haircare, keep scrolling to see the beauty buys I truly love and use every day and would give five-star reviews to over and over again if I could.