In case you haven't heard, Amazon Prime Day officially kicked off early this morning, which means there's a huge men's cologne sale going down. And they're surprisingly good! A handful of
crisp summer scents from some big names are included, and that's only the beginning. When you take into account the competing sales events running at the moment—a web-wide keeping up with the Bezoses, if you will—there might not be a better time to snag your new favorite fragrance. Below are some of the best fragrances featured in Amazon's annual blowout event, along with a few other options culled from the best men's cologne sale across the web. For every other worthwhile deal we've found, check out our massive list of the best Amazon Prime Day Deals 2021.