The very best deal at Amazon Prime Day will save you a grand total of, um, [checks notes]—well, it might not actually save you any money at all. Allow us to
explain: Comfort Colors is an old-school basics brand that really lives up to its name—its signature tees and sweats are softer than a Drake ballad and come in dozens of offbeat garment-dyed hues, like a light denim-y tone and a nice faded purple. If you go up one size, their shirts have the slightly boxy, dad-approved fit we’re all about right now paired with the softness of a vintage concert tee you stole from your actual dad.
Right now, Amazon has a couple of Prime Day deals that'll save you a few bucks on Comfort Colors' excellent crewneck sweatshirts and long-sleeve T-shirts. Their bread-and-butter short sleeve tees—we're big fans of the pocketed version, especially—are still full-price, only full-price in this case still means just $10 to $12 a pop. That's a great bargain any way you slice it, just cheap enough to justify tossing a handful in your cart while you're scoping out all the big markdowns on TVs and razors. This isn’t the half-off Vitamix or budget Roomba you might have expected to snag today, but as we’ve learned, the best Amazon Prime Day deals are the tees we were copping all along.
