" data-event-click="{"element":"ExternalLink","outgoingURL":"

"}" rel="nofollow noopener">closing part on the 2000 Alien Workshop video “Photosynthesis” is an enduring classic.) At the time, skateboarding was changing from a parochial pursuit centered mostly around contests into a global emblem of cool that crossed over into a changing fashion world. Dill, who started wearing Helmut Lang and A.P.C. when most skaters still favored enormous shorts and monster truck-sized sneakers, was at the center of it all. Skating took him to far-flung destinations like Paris, Tokyo, and Johannesburg, often for months at a time. Back in NYC, he fell in with the Supreme skate team, and also rolled with IRAK, the now-legendary graffiti crew made up of era-defining artists like Dash Snow. He soon became deeply embedded in downtown New York’s booming party scene. “That’s what I really liked—becoming close with and becoming friends with people who didn’t skateboard at all,” he said. “We were all very alive at the time.”

The cover of Jason Dill's new monograph.

The hedonism of the post-9/11 decade almost took Dill down, but when he resurfaced in Los Angeles in 2011, he was skating again—and turning his nascent clothing label, Fucking Awesome, into a fully-fledged skate company. Now, Dill is something of an industry titan. In the past decade he’s broken some of the skate world’s coolest and more promising young talents, like Sean Pablo, Na-Kel Smith, and Tyshawn Jones, and turned Fucking Awesome apparel into the brand every streetwear kid wants to get sent to detention for wearing to school.