Julia Fox is a New York girl, and Supreme is a New York brand. So when the brand teased its spring collection with an image featuring Fox aboard a plane, wearing
a lacy, Supreme-red bra and a little stewardess hat with a bottle of Hennessy in hand, sitting on the lap of New Yorker skateboarder Tyshawn Jones, something probably clicked in your brain. “Hey, that’s kind of perfect,” you might have thought—and you wouldn't be wrong.
Filmmaker Harmony Korine, whose screenplay for the 1995 movie Kids captured a particular moment in ’90s New York skate culture, shot the campaign; elsewhere in the cabin are a host of pro skaters including Sean Pablo, Mathias Sauvageon, and Ben Kadow, decked out in the collection’s overblown camouflage prints, flashy bomber jackets, and at least one leopard-spotted eyemask. As if to round it all out, Debi Mazar—another iconic New Yorker whom Fox may or may not portray in the rumored upcoming Madonna biopic—hopped in on Instagram to ask Fox, “Are you a flight attendant ?
While Supreme has been leaning heavy into the collaborations recently—including Tiffany & Co., Missoni, and most recently Burberry—the spring campaign feels like a return to form of sorts. Notably, it's the first released under the brand’s new creative director Tremaine Emory, who took the helm in February. The same could be said for Fox: while she’s has been a steady fixture on the pop-culture radar since literal day 1 of 2022, she always has a plan in mind.
“I'm always a big-picture kind of gal,” she told GQ during the height of quarantine in 2020, the year her career was supposed to really take off (✈️) after Uncut Gems. “I always think in the long term, and I like to see things through from beginning to end in my head.” Fly safely!