By 2030, Love Beauty and Planet is committing to 100% recyclable, refillable or compostable products and packaging, and it is taking its first steps towards this goal with reusable aluminum product packaging.
The refillable shampoo and conditioner bottles are being introduced at retail locations and they encompass popular ranges like Coconut Water & Mimosa Flower and Murumuru Butter & Rose.
Environmentally conscious consumers who want to streamline their beauty shelf will benefit from the refillable and reusable bottles, which were announced before Earth Day this year. After a bottle of shampoo or conditioner has been emptied, consumers can purchase a replenishing refill. The free-from haircare avoids the use of sulfates, parabens, silicones, dyes and more, plus it's vegan-friendly and safe for color-treated hair.