Cindy Crawford launched her anti-aging skincare line, Meaningful Beauty, in 2009 and after decades of success, the brand is expanding to include anti-aging haircare solutions. As the supermodel says, "Women expect their
face to age but no one tells us that our hair will age. People don’t talk about it. Could Meaningful Beauty address aging hair concerns similar to the way in which it addresses aging skin concerns?”
Since the scalp is an often overlooked part of skincare, this new haircare line helps to address the importance of scalp care and its role in hair health and aging. The products boast proprietary melon leaf stem cell technology and melon antioxidants for deep moisturization and hydration.