Flow's instantINTENSITY is a 30-second conditioning treatment that can be applied after shampooing, then rinsed out in a record amount of time. This new way of caring for dry hair is easy
to add to a shower routine and it doesn't require the time commitment of most hair treatments. Unlike many hair masks that need somewhere between five to 30 minutes to work their magic, this fast-acting alternative delivers results in a matter of seconds. True to its name, the product can be rinsed after just 30 seconds.
The intense conditioning treatment is for repairing and moisturizing, and it promises to leave hair feeling "weightlessly refreshed and revitalized."
A variety of fast-acting treatments are being created to help people enjoy their self-care rituals in less time.