The House of Schwarzkopf opened in Berlin, Germany -- the haircare brand's birthplace. Schwarzkopf was founded more than 120 years ago and is now Kenkel-owned. The professional hair brand offer's its entire
product range at its new Rosenthaler Straße location in the center of Berlin's Mitte borough.
In addition to its product offering, the retail space is also a one-stop shop for all hair-related needs. The House of Schwarzkopf doubles as a salon operated by renowned hairdresser Hauke Schmidt. Customers can enjoy the brand's hairdressing services and shop the products after each visit. Moreover, the in-store experience is complete with AR mirrors that allow shoppers to trial new hairstyles and an experimental fragrance table. The beauty brand also offers an online platform for visitors to virtually explore its offerings
Image Credit: Schwarzkopf