Influenced by the traditional principles of Ayurdeva, Champo creates nourishing haircare products to support modern consumers.
Kuldeep Knox, the founder and CEO of Champo, says "People are willing to pay more
for superior products and expect different things from their shampoo than they did five years ago. They want a product which is intelligent, aesthetically pleasing and uses high-quality natural ingredients."
The brand's premium products are based on the three Ayurvedic doshas (Vata, Pitta and Kapha,) which are each represented by a few key traits. While Vata is represented by the element of air, it has the tendency to run dry and dull. Pitta is full of fire and it is easily irritated by environmental factors such as pollution, poor water quality and diminished sleep. Finally, Kapha can be prone to excess oil at the roots and a feeling of coarseness.