Korean beauty brand I'm NOT A Baby is entering the North American market via Amazon and its products for kids tap into the popularity of all things Korean, from personal care products

and K-dramas to K-pop music. These dermatologist-tested products made especially for kids feature soothing goat milk from New Zealand as the main ingredient.

Yoonsoo Cho, CEO of "Genie the Bottle Inc. says "No matter what country they're from, parents are adamant in checking up on the ingredients and the efficiency of products meant for children," and "consumers are seeking out kids' beauty products made in Korea more and more these days thanks to the power of the Korean beauty industry."

These clean, safe and luxurious products for kids include essentials for hair care, facial care and body care.