Coloright and Colorsonic, a 2022 CES Innovation Awards Honoree, reinvents the hair coloring experience for consumers at home and stylists at the salon. The newest beauty-tech innovation from the L'Oréal Group introduces
Colorsonic as a lightweight, handheld device that uses a mess-free process to mix hair color and apply it evenly at home. There's also Coloright, which takes the form of an AI-connected hair color system for salon stylists that uses virtual try-on technology to project desired shades and an algorithm for on-demand, customized hair color experiences—and there are more than 1,500 custom shades possibilities.
This pair of breakthrough innovations are personalized, advanced, reusable and ready to use on-demand to create high-quality results and take the guesswork out of the hair coloration process.