Across Europe, Garnier newly launched a line of no-rinse hair conditioners that challenge consumers to rethink their regular beauty routines and the water they consume. The no-rise conditioner range is being introduced
with four formulas that are created in carbon-neutral, water loop factories. It's estimated that consumers could save about seven liters of water per wash by adding these new products to their routines.
These new hair conditioners are packaged in lighter tubes with 75% less plastic, which is effective in reducing the overall carbon footprint by 92% as compared to regular 200ml bottled hair conditioners.
This new launch from the L'Oréal brand ties in with a larger Green Step beauty campaign that's designed to get consumers to take sustainable action and commit to those steps on social media via #OneGreenStep.