The Virtue hair care line harnesses the power of Alpha Keratin 60ku to transform the hair into its most beautiful and healthy state in as little as five uses. This year, the
cosmetic company has transformed its product packaging to celebrate Pantone's Color of the Year.
The hair care brand's range of products is colored in Very Peri, an elegant hue of purple. Virtue's Full Shampoo and Conditioner build volume from the inside out. It continues to improve the hair's strength and health with every use. The Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand, while the Full Conditioner moisturizes the hair and adds density. Now, consumers can display the beautifully colored bottles to celebrate this year's iconic color.
Image Credit: Virtue