This four-step haircare system is offered by Prettykind, a Canadian-based and Black-owned company that launched in 2020. It focuses on creating products for effortless and accessible (meaning "all shades, tones, and strand
types") makeup and haircare routines.
The Curly 4-Step System includes a Gentle & Moisturizing Shampoo, an Ultra Moisturizing & Hydrating Conditioner, a Moisturizing Hair Lotion, and a Poppin Curls Styler designed for a Pretty Perfect Wash & Go. The quartet of products delivers a number of benefits due to a high-quality blend of ingredients. While Flax Seeds work tirelessly to restore, moisturize, and define the user's curl, the Nettl Leaf Extract and Corn Silk Extract stimulate new hair growth. The four-step haircare system also includes Slippery Elm, which is great for detangling and softening, Grapeseed Oil for taming unwanted frizz in hairdos, Moringa Oil to improve overall health.
Image Credit: Prettykind