The Blonde It Up kit by haircare brand Clairol offers users a quick and easy at-home hair-lightening process. Many people have resorted to at-home hair dye solutions and hairstyling throughout the pandemic
due to salon shutdowns and the risk of contracting the COVID-19 virus.
Blonde It Up aims to facilitate the at-home hair salon without the use of bleach. The kit can lighten the hair up to five levels from its original color without the harshness of other blonde dye formulas. The hair dye solution is available in Platinum Bronde, which is ideal for dark hair. It also offers the Platinum Blonde for blonde hair. Both formulas include patented AminoLift Technology to protect the hair's natural keratin.
Image Credit: Clairol