Dark & Lovely's Uplift Bleach Kit is optimized for at-home use and it helps people achieve the level of lift they're looking for without the damage. This new innovation from the hair
coloring brand for women is for those who want to "achieve the brightest and boldest shades of blonde," with a thoughtfully crafted formula that introduces the next generation of hair coloring.
Knowing that Millennials and Gen Z are continuously looking for creative ways to express themselves, the brand introduced a brand-new, patented, two-part system that's easy to use and delivers up to eight levels of lift. The Uplift Bleach Kit has the potential to help customers go from black to honey blonde and platinum, all in a way that maintains texture and hydration with curl-safe technology and encapsulated oils.