Kiss Colors & Care partnered with the iconic rapper Bow Wow for the brand's men's collection in 2022. The haircare brand offers innovative, high-performance products for texture hair. It celebrates self-expression through
hair. Bow Wow will act as a brand ambassador and content creator throughout the year. The rapper will provide editorial, press, and store events as he takes on the role.
The 2022 men's collection includes five new products. It consists of the Power Wave Crushed Velvet Durags in burgundy and black, the Twist King Styling Tool, the Power Wave Boar Brushes, and more. In addition, the partnership will inspire consumers with Bow Wow's hair evolution story and empower them to express themselves through the power of hair.
Image Credit: Kiss Colors & Care