The collection consists of three key products: the Glow Mask, which repairs from root to tip while preserving color and controlling fly-aways, the Glow Cleanser, a color-preserving formula that seals in hydration while leaving hair soft and shiny, the Glow Conditioner and the Glow Essence. While the conditioner preserves color for easy management, the Glow Essence can be mixed with the Glow Mask for a more intense, shine-boosting treatment.
With superfood ingredients like cinnamon and dates, Authentic Beauty Concept formulates its products to enhance color-treated hair. The ingredients are known for toning, energizing, moisturizing and conditioning. Each of the brand's products is also free from sulphates, silicones and parabens making it choice clean beauty fans will love.