Native, a brand known for its clean, effective, plant-based and cruelty-free deodorants, is now venturing into the creation of naturally derived haircare. The personal care company's first line of naturally derived haircare
products is being introduced with three collections based around Coconut & Vanilla for moisturizing, Cucumber & Mint for volumizing and Almond & Shea Butter for strengthening.
The collection shares simple and effective formulas that boast just 10 or fewer ingredients that are just as easy to pronounce as they are to understand. The new haircare collection from the brand was created in response to the community's demand for more natural options that they could trust in the haircare space. Alongside everyday essentials like shampoo and conditioner, the line also includes a nourishing hair mask.