Curly hair depends on a delicate balance of moisture and protein and Twist by Ouidad is a new curl care brand that focuses on moisture. Created to support all curly hair types,
the brand categorizes its products by the level of moisture they provide. The haircare products with just a single water droplet on the packaging are devoted to essential moisture, while three droplets represent extra moisture and ultimate moisture is achieved with products with five droplet symbols.
Knowing where to get started can be a challenge so those with curly hair can start by taking a short quiz from the brand, which considers primary hair concerns and climate.
The brand's love of waves, spirals and coils is expressed through unique packaging with undulating elements.