ZILVER, a London-based luxury fashion label founded by designer Pedro Lourenço, has opened the doors to its first-ever flagship store. Located in London's Soho district, the new ZILVER location will house the
brand's recently launched Spring/Summer 2022 collection, dubbed 'VIRGO 1.'
The store itself mirrors ZILVER's well-established nature-meets-future aesthetic, blending mirror and glass wall designs with a living outdoor garden. Meanwhile, 'VIRGO 1' items hang from LED railings inside the store, and mirrors appear from floor to ceiling. In addition, the location features a unique installation designed by architect Paul Cournet, which consists of a modernist LC3 chair made from recycled tennis balls.
"Fashion is such a polluter, and while we do have a very strong commitment to sustainability, we wanted to contribute something to Soho, an area that doesn’t have much greenery. The shop represents a momentous stage for the brand," said Lourenço in a recent press statement.
Image Credit: ZILVER