The initial campaign for the "try-on" filters is headed in partnership with Gucci. It results in "the first global sponsored augmented reality shoe try-on Lenses on the social media platform." There will be a total of four sneaker models in two different Lenses. The Shoppable AR will redirect users who are ready to buy with a 'Shop Now' button.
The Gucci x Snapchat Shoppable AR will be available to users in the UK, US, France, Italy, UAE, Saudi Arabia, Australia, and Japan.
Image Credit: Snapchat, Gucci