Do you have a list of beauty brands to try out this year? It can be tough to keep up with all the news in the beauty sphere, especially when plenty of new brands and products launch every day. We’ve made it easier for you by compiling a list of some of the most popular K-Beauty brands, along with product recommendations that are worth adding to your radar. 

You may have come across Abib on your Insta feed. The Korean skin care brand’s aesthetically pleasing packaging is hard to miss! Abib focuses on minimalistic skin care, as you can tell from its range of products housed in simple packaging and formulas containing minimal ingredients.

The Hydration Gel Water Tube, Hypoderma SP1-2GF Serum Cell Repair, Gummy Sheet Mask and Facial Soap Brick are some of the most sought-after Abib products that are worth adding to your shopping wish list! 

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You may know SOME BY MI from the brand’s iconic AHA, BHA, PHA 30 Days Miracle products, including the toner, serum, cream and cleansing bar. The brand has some exciting launches that are worth checking out.

Has baking or making matcha become your quarantine hobby? If you’re a matcha lover, then you’ll enjoy SOME BY MI’s latest product drops featuring matcha as the star ingredient. Add the Super Matcha Pore Clean Clay Mask to your at-home pampering sessions. The clay mask combines the power of matcha, centella asiatica extract and tea tree leaf water to nourish skin, deeply cleanse pores and get rid of excess oil. 

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If there’s an under-the-radar brand to watch out for, it would be PESTLO. New to YesStyle, this Korean skin care brand makes use of modern bio-technology to create products that tackle a variety of skin concerns including a damaged skin barrier.

Give PESTLO’s bestselling GOM Cream a go, especially if you have a compromised skin barrier. The cream is formulated with ceramides, red ginseng and chaga mushrooms that aid skin barrier repair while deeply nourishing skin and improving its elasticity.

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Are you a fan of Primera’s Miracle Seed Essence? Whether you’re searching for a new essence to try or a budget-friendly option, you can’t go wrong with NEOGEN’s Dermalogy Real Ferment Micro Essence. The essence delivers serious hydration to parched skin, so if your skin is dehydrated, add it to your daily routine. 

Known for its bio-peel gauze peeling pads that leave a radiant complexion, NEOGEN recently launched the Dermalogy Double Vita Drop In Serum, which brightens and evens out skin tone. For double the brightness, the brand also offers the Dermalogy Double Vita Drop In Serum Skin Bright Kit, which contains a Glow Wrap Mask that gently exfoliates skin. Use it prior to applying the Dermalogy Double Vita Drop In Serum and watch your skin glow!

Must-try products from the brand:

Fairly new on YesStyle, B.LAB embraces a 4B philosophy – “Be With Life, Best Quality, Best Ingredients and Better Environment.” You can expect high-quality skin care products from B.LAB.

If you have oily skin and you’re looking for a new double cleansing duo, try the brand’s PHA Perfect Pore Cleansing Oil followed by the Matcha Hydrating Foam Cleanser. This duo leaves a clean complexion while unclogging pores and treating whiteheads, blackheads and blemishes. For dry or sensitive skin, try B.LAB’s I Am Sorry Just Cleansing Water paired with the Cica Barrier 5.5 Gel Cleanser.

Must-try products from the brand:

If peptides or EGF (Epidermal Growth Factor) are some of the main ingredients you look for in skin care products, then Bueno should be on your radar. Aimed at women in their late 20s to early 40s, its products cater to skin concerns such as dry skin, loss of firmness and elasticity.

Like Sulwhasoo and The History of Whoo, Bueno is a splurge-worthy brand. We recommend the Pure Moonlight Rose Floral Cleanser, which is one of Bueno’s bestsellers. The daily cleanser gently exfoliates and soothes skin thanks to fig, aloe and cica extracts in its formula. The Anti-Wrinkle Peptide Cream, Hydro Volume Lift Serum and MGF Ceramide Eye Cream are worth adding to your wish list too. 

Must-try products from the brand: