Boasting a long history of innovation, Korean makeup brand CLIO leads beauty trends by challenging conventions. Its products have been recognized at the CéCi K-Beauty Awards, Cosmo Beauty Awards and SURE Beauty Awards. With stylish designs that utilize bold colors and the expertise of professional makeup artists, the brand targets women who enjoy creating diverse, personalized looks.

CLIO offers a range of easy-to-use, professional-quality makeup products centered on three main lines. The Base Line features the Kill Cover Conceal Cushion and Kill Cover Founwear Cushion, while the Lip Line features the Mad Shine Lip, Mad Matte Lip and Stay Shine Lip Syrup. The Eye Line is home to some of the brand’s most sought-after bestsellers, including the Kill Brow Auto Hard Brow Pencil, Kill Lash Superproof Mascara, Pro Eye Palette and Sharp, So Simple Waterproof Pencil Liner.

Kill Brow Auto Hard Brow Pencil

Fitted with a hexagonal tip for precise application, a screw brush for seamless blending and a convenient in-built sharpener, the innovative Kill Brow Auto Hard Brow Pencil comes in sleek, modern black packaging that lets the product do the talking. Designed to glide smoothly over foundation, it helps form full, natural-looking brows. The brow pencil is available in Natural Brown, Light Brown, Peanut Brown, Reddish Brown and Gray Brown.

Kill Lash Superproof Mascara

The Kill Lash Superproof Mascara is smudge-proof and resistant against water, sweat and sebum. Its gel and wax formula thoroughly coats even hard-to-reach lashes, leaving them lengthened with long-lasting curls that won’t droop or clump. Its packaging utilizes red and black hues along with sharp lines, matching the fierce, sexy energy of the lashes that it creates. The mascara is available in Long Curling, Volume Curling, Sleek Volume, Choco Brown and Rose Brown.

Pro Eye Palette

The Pro Eye Palette consists of ten shades in base and accent colors as well as four different finishes (matte, shimmer, glitter and crystal glitter), perfect for romantic makeup looks. The highly adhesive and richly pigmented formula glides on smoothly with minimal fallout for long-lasting wear. Its eye-catching packaging comes in various shades of pink and graffiti-style text to craft a femme, youthful mood. In addition, it’s fitted with a built-in mirror plus a double-ended brush with flat hairs for broad strokes and pointy hairs for fine blending. The eye shadow palette is available in Simply Pink, Brown Choux, Coral Talk, Street Brick, Rusted Rose, Street Pastel and Peach Groove.

Sharp, So Simple Waterproof Pencil Liner

The Sharp, So Simple Waterproof Pencil Liner is a slim, 2mm pencil that allows even beginners to quickly draw perfect lines for well-defined eyes. The formula is resistant against water, sweat and sebum, maintaining vivid color payoff all day long without smudging. It’s housed in minimal packaging that contrasts a pearlescent silver base with dark, swirly lines. The pencil liner is available in Black, Brown, Cacao Brown, Maroon Brown, Dark Brown and Choco Brown.