The collection—which already features an impressive assembly of makeup products for

the eyes, lips, and face, in addition to nail lacquer—is made with both people and the planet in mind, featuring high performance ingredients, clean formulas, and refillable packaging. Not only that, but it’s all been developed with the creative direction of legendary British makeup artist Diane Kendal, who’s work you’ve likely spotted on the runways for major designers like Tom Ford and Proenza Schouler. So, yeah, this stuff is built to make an impact. 

To get us all in the mood for the playful vibes to come, Zara created to most beautiful campaign, calling in some of the biggest names in fashion photography to bring the looks to life in a way that communicates the fun and free nature of the collection. The flawless campaign consists of a series of looks ,created by Kendal, that diverse interpretations of beauty and individual character, captured by Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and, Fabien Baron. In terms of inspiration, it doesn’t get much better than this!