In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages shopping Black-owned businesses for your product and service needs to tactically address systemic economic inequality. 

We're dedicated to this cause

across both our fashion and beauty verticals, and while we encourage you to buy Black now and forever, we're prompting you to take a pause from shopping other huge retailers today, in particular. Instead, we invite you to explore, discover, and support the amazing shops and stores founded by some of the coolest Black innovators in the industry. Here, you can check out eight Black-owned boutiques and vintage shops for all of your fashion needs, and below, we're highlighting three of our favorite Black-owned beauty retailers offering everything from makeup to haircare to wellness necessities. 

Oh, and if you're curious for even more retail opportunities to support, we suggest perusing our features on Black-owned fashion brands, beauty brands, and a list of additional Black-owned products we can't wait to upgrade our regimen with. Keep scrolling!