Piccioli spoke about the evolution of the brand in press materials distributed with the cosmetics launch. “The work we are doing in Valentino is guided by the values we trust in,

we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature,” said Piccioli. The makeup is encased in red and gold packaging, a nod to Valentino’s signature style, while the assortment itself has everything you need to create a classic beauty look, and then some. To show how limitless and versatile the products can be with a little imagination, Piccioli enlisted Valentino global makeup artist Raoul Alejandre to invent a variety of expressive looks, from otherworldly graphic liner to statement lips.