Every editor has their soft spot, that

one thing they keep rebuying or won’t stop collecting despite the fact they already own a “similar” item. For me, that just so happens to be handbags. Name the type of bag (mini bags, clutch bags, secondhand designer handbags), and I own it.  While I can stake the claim as a bag expert, I’d be lying if I didn’t admit that my taste can be a bit over-the-top compared to most people. (For example, I can rationalize buying a crystal chair handbag that holds nothing.) Knowing this, I set out on a more logic-backed pursuit to inform my next purchase: the actual data that would back up my editor’s intuition about the most popular handbag brands. That’s right. I wanted receipts to verify that my obsessions were not without merit and that Who What Wear’s stylish readers were buying these bags, too. Luckily, our incredible in-house data team was able to pull stats on the most popular handbag brands based on clicks and purchases. Strap on that crossbody—we’re getting gritty with the details on every popular handbag brand that readers and editors are actually buying from.