Real talk: I love discovering emerging fashion brands. For my social circle, that passion can be both a

blessing (I’m basically their personal shopper) and a curse (for their credit cards). But as a fashion editor, I find nothing more thrilling than discovering an incredible pair of knee-high boots or identifying a new brand on every cool influencer at fashion week. Of course, not everyone shares this affinity for scrolling through the internet’s endless shops to find the next It brand. It takes a helluva lot of patience and time. To take the stress out of the hunt, I’ve rounded up 49 emerging brands I’m betting big on this fall. Get ready. Here’s your chance to shop them before everyone else.

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.