There’s an old adage around gifts that states, “It’s the thought that counts,”

and in many ways, this holds to be both true and false. This year’s holiday season and gifts will (and should) be different, because around the world, in every industry, and every facet of life, we’ve seen inconceivable changes since the beginning of the pandemic. Anything we buy at this moment in time will directly affect the businesses we’re buying from, which is why it’s more important than ever to support Black-owned fashion brands and beauty brands. 

The New York Times reported that only 12% percent of Black business owners received funding to help their business through this time. This fact doesn’t even remotely speak to how Black creatives struggle to break into and stay in the fashion industry. Just this year alone, as the world has grappled with systemic racism and police brutality, the industry has both grappled with addressing its lack of diversity while beloved brands have shuttered. As individuals, we may not be able to reform industries or financing, but we can support the brands that align with our values, and to practice conscious consumption. So ahead, you’ll find a few gift ideas that reinvigorate thoughtful gift gifting. If you are lucky enough to be able to give gifts to your loved ones this year, why not show some love to one of these 70 Black-owned fashion, beauty, and wellness brands?