Meet the Woman Behind Blueland, A Brand Dedicated to a Zero-Waste Lifestyle
A few weeks ago, our Instagram feeds were flooded with the new collaboration on the market: The Blueland x Reformation Routine Kit. The collaboration fused both brands’ ethos of eliminating single-use
While Yoo has always been a serial entrepreneur passionate about sustainability and innovation, Blueland is not the only brand she has built. Prior to Blueland, Yoo was immersed in quite a different industry—fashion and retail. In 2013, Yoo was the CEO and Co-Founder of the largest mobile platform for local shopping Snapette, sold just two years after launch to leading e-commerce platform PriceGrabber. She then became a founding partner at LAUNCH, a platform that launched and consulted on new consumer brands, most notably luxury footwear line M.Gemi and clean beauty brand Follain. There’s no question that Yoo has an eye for innovation and the heart to create products that do good, and on this episode of Second Life, Yoo reveals how exactly she fused the two.
Head to Apple Podcasts or Spotify to subscribe to Second Life and to listen to this new episode and hear how Yoo’s career has continuously evolved and how past endeavors have ultimately lead her to success.