In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages buying products or services from Black-owned businesses to help tactically address systemic economic inequality. Our niche has always

been to bring our readers the latest in style and shopping, and with many of us being a bit more thoughtful about where our dollars go, we thought we’d share some of our favorite Black-owned fashion boutiques so you’re well equipped to shop with purpose. So whether you're looking for a wardrobe pick-me-up in the form of some joy-sparking shoes or a deliciously comfy dress, scroll on for some wonderful options to support today and in the future. And just in case you're feeling especially inspired to flex that retail muscle, please check out our features on Black-owned fashion brands, beauty brands, products, and retailers, too.