As a beauty editor, I'm acutely aware of the overwhelming number of new makeup items brands launch on a weekly basis. There's a ton of stuff constantly vying for our attention. Even still,

there are certain picks so good that they capture everyone's attention all at once and quickly ascend to cult status. Over the last few weeks, KVD Vegan Beauty Good Apple Skin-Perfecting Foundation Balm ($38), Fenty Beauty Eaze Drop Blurring Skin Tint ($30), and Charlotte Tilbury Hollywood Flawless Filter ($44) have done just that.

If there's makeup content populating your FYP, you've no doubt seen at least a dozen swatch tests of these complexion products. And while the first two products are new to the market, the Charlotte Tilbury product is an older one, proving that all it takes is a vote of confidence from the TikTok beauty community to make a product take off.