they were not inclusive at all. In recent years, beauty brands have started making their products more eco friendly and much better for your body.

So, what exactly is clean beauty? Basically, clean beauty products are made without ingredients that are toxic or harmful to the body. There is no hard and fast rule on what constitutes clean ingredients, which is why the term clean beauty can be a bit controversial.

Simply adding a green leaf to the packaging or using “vegan” or “cruelty free” doesn’t mean the product is made with all natural ingredients. Label transparency helps in discerning whether or not a product is safe and healthy for you. Clean beauty is not 100% perfect by any means, there are ingredients that are man made that are also non-toxic. 

The beauty industry currently does not regulate products enough to certify them as clean, so we rely on our research and brand transparency to give us products that are toxin free, paraben free and generally won’t cause harm to our skin and body. We know this seems like a lot, so we’re going to help our readers out by giving you a breakdown of some clean beauty brands we think you should know about.

We’ve highlighted some skincare, makeup and even hair care brands to get you started on your clean beauty journey.

Ami cole beauty

Ami Cole’s beauty is a fairly new beauty brand whose philosophy is simple; clean beauty shouldn’t be scary or too expensive that it’s inaccessible. The beauty brand made their makeup products free of chemicals that interfere with your normal hormonal system. Their Skin-Enhancing Tint is made with boab seed extract, hibiscus flower and pumpkin seed extract. Combined, these ingredients brighten the skin, deeply hydrate, calm and soothe the skin all without harsh chemicals.

Check out the Ami Cole website for more: https://www.amicole.com/

ilia beauty

ILIA’s founder started her clean beauty company after reading ingredients that were toxic on her favorite lip balm. This brand has made their best selling Super Serum Skin Tint with SPF in a wider shade range. The skin tint is paraben free, and has plant based squalane. Along with eco-friendly packaging, ILIA has a recycling program that allows you to mail in up to 5 empty beauty products per month for safe disposal.

Shop the brand here: https://iliabeauty.com/collections/best-sellers

lys beauty

LYS beauty is here to diversify the clean beauty beauty space.In the past, brands who had clean beauty makeup did not include darker shades at all. LYS saw this need and filled it with a range of products that include foundation, cream blush and bronzer that are all talc-free, and have natural ingredients like ashwaganda and turmeric. LYS has a “skin first” approach to their products so no worries about any harsh fragrances or parabens.

You can shop LYS at Sephora online or on their website: https://lysbeauty.com/collections/all

VERSED SKINCARE

Affordable skin care that’s sustainable and good for you is what Versed is all about. All of the skincare products are free of any artificial colors, and have vegan ingredients that are easy on the skin. The Versed website gives a breakdown of each ingredient in their products so the consumer is aware of exactly what they’re putting on their face and body.

Versed can be found at your local Target. https://versedskin.com/

tower 28 beauty

Clean beauty and sensitive skin go hand in hand with Tower 28 Beauty. Their product philosophy is that all of their products are made with non-irritating ingredients that you can pronounce. Tower28 beauty also gives the consumer transparency by providing a “blacklist ingredients” list on their website to show you what their products do not contain. Though the product line was designed for sensitive skin, they make products that everyone can use.

Check out their makeup on Sephora online or directly from their website. https://www.tower28beauty.com/

KLUR

Klur beauty products focus on minimal ingredients for clean, ethical and inclusive beauty. The skincare line consists of four serums, a cleanser, a body oil and mask. All of the ingredients are plant based and sustainable. Skincare doesn’t need to be complicated to work and Klur proves this with their thoughtful selection of products.

Check them out on their website: https://klur.co/

MELANIN HAIR CARE

Sisters Whitney and Taffeta founded this haircare line together in 2015. They have a passion for healthy natural hair and scalp with natural, high quality ingredients. In addition to the all natural ingredients, Melanin has chosen safe synthetic ingredients that ensure products maintain their shelf life. All of the hair products are free of mineral oil, petroleum and formaldehyde.

You can purchase the luxurious, yet affordable products from Ulta as well as on the Melanin Haircare website. https://www.ulta.com/brand/melanin-haircare

We hope this run down will give you a good start on exploring clean beauty brands. While researching we wanted to make sure the brands we’re highlighting were actually using clean ingredients that are non-toxic and good for the ecosystem. Let us know if you’ve tried any of these brands or what your favorite clean beauty brand is.