It could be, for example, a project that reframes omitted, forgotten and overlooked historical events or figures, like Akinola Davies Jr.'s BBC video series Black To Life, a project that unearths forgotten stories of black British figure for the digital generation and perfectly symbolizes this year's festival - or even an alt-history, like the one in Bridgerton.

It could be a work that reclaims an aesthetic, an idea of beauty that has been diminished, stereotyped or exoticised : from projects that celebrates, for example, the Italian Southern aesthetic, to works dedicated to communities, minorities, body types usually marginalized by mainstream culture, such as stories with people with disabilities portrayed outside cliches.

It could be a project whose aim is to dismantle discriminations and social prejudices - be it racism, ableism, transphobia or homophobia, or one about a personal, private story, like retelling the story of your family, your community, your identity.

It could even be a work that tells a well known fictional story from a new point of view, a different twist on renowned tales such as The Little Mermaid or Alice in Wonderland, or on myths, novels, characters and paintings, like Botticelli's Venus, or the Girl with a Pearl Earring; it could be a work highlighting less known fictional tales that didn't get enough attention but deserve to be told and shared. The important thing is the authors challenging the mainstream narrative, providing a new, alternative point of view, reclaiming their space and the power of representation.

Helping in achieving what Chinua Achebe called "a balance of stories" or what Beyoncé defined as "a mosaic of perspectives" is one of the founding missions of Photo Vogue, Vogue's global photographic platform that this year celebrates its 10th anniversary. Human beings are storytelling animals: the stories we tell are not just a way of representing the world, they become the very world we inhabit. There's a great African proverb that Achebe often quotes, that says "until the lions have their own historians, the history of the hunt will always glorify the hunter." For this edition of the festival we are looking for the lions' stories.

As always, the scouting project is open to every photographic genre, from fashion to photojournalism, art and so on. This year, the Open Call will run on Photo Vogue, Picter and Instagram from today until June 25 and, as always, it will be completely free of charge.

With regard to Photo Vogue, we will follow the usual process of assessing the related images and projects you'll upload while, on Instagram, all you have to do is use the hashtag #VIreframinghistory.

For Picter every author will be able to submit maximum 10 images from one project and up to 3 videos that tackle the theme "Reframing History".

https://contests.picter.com/photo-vogue-festival-2021

The exhibition will feature photographers selected by an internationally jury consisting of experts from across the world, with different backgrounds and vision so as to try to provide the most inclusive and multifaceted perspective.

The names of the jurors will be announced at the end of April.

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PIC: "BLACK TO LIFE, 2019" BY AKINOLA DAVIES JR / NUUKSIO FILMS