Gucci has celebrated its 100th anniversary with the GUCCI Aria show by Alessandro Michele. He directed the video with Floria Sigismondi featuring multiple songs with “Gucci” in them: Lil Pump’s “Gucci

Gang”; “Green Gucci Suit” by Rick Ross ft. Future; “Gucci Flip Flops” by Bhad Bhabie; “Gucci on my Bag” by Mier and “Gucci Coochie” by Die Antwoord and Dita Von Teese. “[…]the name is so powerful that it deserves this.” comments Michele amazed at how many songs there are featuring the Gucci name. According to WWD there are 22,705 songs featuring Gucci. Alessandro Michele shares the credit with Tom Ford for the show due to numerous references in the collection.

You have probably also seen photos of Lady Gaga and Adam Driver together featured absolutely everywhere in the past few months – they are starring in a film “House of Gucci” by Ridley Scott. Lady Gaga plays the role of Patrizia Reggiani, the ex-wife of Maurizio Gucci – the former head of the Gucci house, who was tried and convicted of orchestrating his murder in 1995. The film is scheduled to be released in November 2021.

To celebrate Gucci’s 100th anniversary we are sharing with you our favourite Gucci items.