aim to accelerate Shiseido's digital transformation. 

Dubbed 'Shiseido Interactive Beauty', which is majority-owned by Shiseido, the joint venture will include approximately 250 digital, information technology (IT) and other skilled resources from both Shiseido and Accenture, while Accenture will provide training to help the venture’s employees enhance their digital skills.

The venture will also help Shiseido migrate its information technology (IT) infrastructure to the cloud, enabling Shiseido to increase the efficiency of its IT capabilities while reducing maintenance costs.

Meanwhile, the joint venture will use data and advanced technology to create new beauty experiences for its customers through enhanced digital marketing by leveraging information like consumers’ browsing and purchase histories.  

"As Shiseido strives to realize a better world through the power of beauty, digital transformation has become an essential element for Shiseido to respond quickly to ever-changing customers and markets,” said Masahiko Uotani, Shiseido’s representative director, president and CEO. 

“I believe that working with Accenture, a company with a proven track record in delivering global digital services and, above all, one that shares our corporate philosophy and values, will create a great opportunity for Shiseido to make a leap forward. I am confident that together with Accenture, we can create new beauty experiences that customers have never experienced before and transform the beauty industry.”

The strategic partnership between the two firms was first introduced in February.

"We are honored to help Shiseido accelerate its bold mission to deliver ‘Beauty Innovations for a Better World’ and meet the holistic needs of consumers,” said Julie Sweet, CEO of Accenture. 

“Our partnership is based on our shared values, focusing not only on creating incredible experiences for Shiseido’s consumers and more value for its business and retail partners, but also investing in digital skills for Shiseido’s employees, enhancing inclusion and diversity and putting sustainability at the heart of its products and operations—transforming to create value for all.”