London Fashion Week digital-first dates and line-up unveiled
May 17, 2021
The UK may be reopening, but the next London Fashion Week event will be digital-first
again. It happens from June 12-14, a week before the final UK reopening date (that reopening assuming, of course, that there are no delays linked to the spread of the Indian Covid variant in the country).
The June edition will cover both women’s and menswear and will be primarily digital. But there will also be some physical activations operating strictly in line with official guidelines.
But the digital approach will also continue in September, despite the reintroduction of physical shows for the September 17-21 fashion week.
Looking back at next month’s LFW, the event — sponsored by Clearpay — will be celebrating excellence in design and creativity but with a strong skew towards enabling growth with sustainability.
It happens after the Institute of Positive fashion Forum on June 10 and will continue with the pillars focused on at the IPF session — environment, people and community & craftsmanship.
LFW hasn’t yet announced the schedule but the line-up has been unveiled. Taking part will be Ahluwalia, Av Vattev, recent award-winner Bethany Williams, Dilara Findikoglu Ltd, Jordanluca, Liam Hodges, Lyph, Marques ‘ Almeida, Nicholas Daley, Olubiyi Thomas, Per Götesson, Preen by Thornton Bregazzi, Pronounce, Qasimi, Robyn Lynch, Staxx, Teija, University of Westminster, and DiscoveryLab in collaboration with Toni & Guy.
The latter will feature Abigail Ajobi, Auroboros, Azura Lovisa, Béhen, Chloe Baines, Djokic, Maxime, Mayyaagayeva, Noirgaze, Paolo Carzana and Shek Leung.