to July 16. Throughout the summer, consumers will be able to discover new products from several brands, get advice, make comments, and of course buy the products presented live.

Livestream shopping has become more popular during the pandemic, especially in the United States and Asia, and its successive store closures and lockdowns, which have pushed consumers to turn to online shopping.

The program for Facebook's sessions includes beauty, fashion and skin care products, which will be presented in various ways. For example, brands will be able to reveal their behind-the-scenes features, call on celebrities to present their products, or offer tutorials.

Sephora, Abercrombie & Fitch, Clinique, Bobbi Brown Cosmetics, and Dermalogica are among the brands that will participate in these summer sessions, which are for the moment intended for the United States.