This bright nuance has an uplifting effect on the mood that will make us feel lighter, exactly what we need this September, when we’re ready for change.

“I think fantasy throwback Cinderella shades will be in,” hair stylist  Luke Hersheson said to Glamour Uk. And

the name of a princess alone will make us embrace this shade to feel and look desirable. This creamy shade is softer and more natural than the ice and platinum blondes we have seen in past seasons (to better understand the difference between the two, check out Chiara Ferragni and Baby K in the summer hit Non mi basta più).

The Cinderella blonde is the perfect shade for those who have bleached their hair for the first time (see Kaia Gerber or Emily Ratajkowski who both went lighter recently). A creamy blonde is also easier and not-too-drastic to wear for natural brunettes, like Lily James (by the way, she’s the new Cinderella for Disney) and Emma Roberts.

And as for longtime blondes, going princessy can be a nice way to refresh their color and re-establish their original, glorious state.

To keep the color’s lovely creamy, buttery nuances, care is paramount, both at the salon and at home. The signature, magical Cinderella blonde is bright and luxurious, so in-between salon visits we suggest you put a nice hair mask on (while bingeing on a TV show, if you want.)