TEAM CREDITS:
PHOTOGRAPHER: HEDVIG JENNING
FASHION EDITOR: SANNA FRIED
MAKE UP: JOHANNA NOMIEY
HAIR: JOHANNA RASK
MODELS: IDA C/ MIKAS, AJI D/ MIKAS, JOSEFIN T/ MIKAS PRODUCTION: MUD STUDIOS

Shot by

Hedvig Jenning, an acclaimed Swedish fashion photographer based in London, STRÖMMA 010920 presents the beauty of everyday life in the natural landscape. The archipelago, an iconic northern landscape, the people who inhabit it and their ethos shape the innovation and creativity of small fashion houses and independent designers based in the North whose reach extends beyond the region.

BIO:
Sanna Fried is a stylist and artist based between New York City and Stockholm. Having spent time in the Middle East and Eastern Africa, Fried is driven by the desire to recount diverse and unique stories. Her styling practice is an interplay between visual contrasts and signifiers guided by the history of fashion, art, and popular culture. As an artist, further developing her skill of storytelling through details, she captures the essence of her sitters as she paints their portraits. Fried has worked in the fashion industry for a decade with leading brands and publications including Vera Wang, Cartier, Vogue and Missoni.