five years ago on her face, bra, and thighs left her with paradoxical adipose hyperplasia (also called "PH," this is an intense overgrowth of fat), and she's now "brutally disfigured" and "I dread running into someone I know."

This morning, I happened to have a pre-scheduled breakfast with CoolSculpting via Zoom, where I asked them to address the news.

"Luck of the draw with timing," said Marlo Rodman, the marketing coordinator for Zeltiq Aesthetics, CoolSculpting's parent company.

While CoolSculpting didn't directly comment on the Evangelista photos, during our call, Sabrina Fabi, a board-certified dermatologist from San Diego who works with the brand, stressed that Evangelista's reaction to Coolsculpting is incredibly rare and seen in studies at 0.003%. Fabi also noted that the experience has been widely studied for its effectiveness as a non-surgical option when it comes to fat reduction. CoolSculpting is touted by doctors as the best option for those who are wanting to reduce fat without going under the knife with procedures like liposuction.

So, is there any treatment for paradoxical adipose hyperplasia?

“[Paradoxical Adipose Hyperplasia] generally responds very well to traditional liposuction,” Fabi shared, adding that when she sees patients who are looking to remove fat, liposuction and CoolSculpting are the two most popular options, though the former does "not give you as much removal of the fat in the area as lipo would.”