Sustainability, diversity and inclusivity. And digital disruption. Along with fashion, the industry of beauty is also being called on to rethink itself in light of these new cardinal points. On the following pages you’ll read opinions and scenarios, the viewpoints of some of the sector’s most important protagonists. But most of all, there are emotions: a mother’s intimate embrace of her daughter; the surge of global affection for the girl with Down’s syndrome who became a beauty star; the self-irony of a proudly claimed profile; the imagination of someone who draws new post-human beauties on a carpet made with billions of pixels. At a time of sacrifices and closures, these emotions are loaded with value like never before. They tell us that beauty is self-acceptance, the levity with which we view things, and our open-mindedness towards the world.

This is the starting point of our new approach to Beauty, which is a highly relevant, and sometimes underestimated incubator of ideas. To achieve it, we are pooling all our physical and digital resources. The story begins here and continues every day on vogue.it, as well as on Instagram and TikTok. Make sure you don’t miss the first Vogue Italia Digital Beauty Week.