What does natural actually mean, besides carrying a lofty connotation of being a little better and a lot more expensive? Technically, the FDA has no standard regulation for the term but

that hasn’t stopped brands from using it endlessly in the marketing of their products. So we asked New York City-based dermatologist Shereene Idriss to better explain what exactly “natural” products are. “Natural skin-care products are all about being as ‘pure’ as possible, without the added chemicals and fillers that allow a product to maintain a longer shelf life,” she explained. Which is to say the best natural products will have minimal ingredients, most of them botanically-based, and few preservatives, synthetics, or added dyes and fragrances. It's good to be a skeptic, but it's even better to have great skin. Ahead, 12 natural facial moisturizers we can get behind.