Hello Kitty and I have the same blood type. If you're wondering, "why do you know this, Margaux?" The answer should be obvious: I'm obsessed (like, really obsessed) with the world

that Sanrio has spent over 40 years building around London-living Kitty White (that's Hello Kitty's given name).

My kitchen is very kawaii—that's because my pink-and-white appliances are in the shape of Hello Kitty, and the finished products look like her, too. For starters, my toaster imprints her face on each piece of gluten-free toast and my cupcakes are molded into her likeness. In my bedroom, I have HK sheets, my bathroom towels are a nod to queen Kitty, and my closet is filled with items including the Lazy Oaf x Hello Kitty overall dress, underwear, socks, tops—you name it, I've got it.

Finally this year, my girl HK has made her way into my makeup bag. Below, shop seven brands that are making my daily routine a whole lot cuter.