The organization partnered with Montreal-based live shopping service Livescale to offer the service, which will live on its recently launched Shop Local Labels platform. Consider it a marriage between old school

TV shopping channels and IG livestreams – you get the best of both worlds: direct shopping and the ability to interact with your hosts.

“Now more than ever we need to support all of our local brands and businesses or they will disappear,” says Vicky Milner, president of CAFA, in a statement. “Shop Local Labels, gives Canadians a single and convenient platform to discover a multitude of incredible businesses, brands and talented designers. Partnering with Livescale to add live shopping events to the experience is another timely and effective way to help ensure these brands are recognized and celebrated. It’s important for us to not only be able to showcase who we have in this country but to also highlight who is behind the brands and tell their stories.”