After 13 years with the iconic American cosmetic brand, Trower will retire July 1, 2021. A successor to the role has not yet been announced. 

“Alex has been a highly respected thought-leader, collaborative partner, and a trusted senior business advisor,” said Fabrizio Freda, president and CEO, The Estée Lauder Companies. 

“Leveraging her deep expertise across financial, corporate, consumer and crisis communications, Alex has continuously evolved our strategic communications priorities to drive and support the rapid growth of our business. She built a truly outstanding, global, multi-disciplinary organization and has led her team with wisdom and grace, continuously strengthening the delicate balance of art and science that is ever-present in the world of communications.”

Since joining Estée Lauder in 2008, the company’s global communications has expanded across regions, where Trower is credited for strategically elevating the company’s reputation worldwide. 

In 2016, she oversaw the launch of the company’s refreshed corporate brand, which represented a transformational change in where, how and why the company engages with its stakeholders. She has equally been a champion of ELC’s efforts across philanthropy, citizenship and sustainability, and inclusion, diversity and equity. 

She serves as a board member of The Estée Lauder Companies’ charitable foundation, is a founding member of the company’s diversity council, and served as the first executive co-sponsor of "welcome", the company’s LGBTQA employee resource group.

“I am incredibly proud of all that my team and I have accomplished,” said Trower. 

“ELC’s global communications organization has consistently advanced ahead of the curve, seamlessly partnering with stakeholders across the company and the industry to drive and support the continued success of our business. While the decision to retire is of course bittersweet, I know that the talented global communications team is well positioned for its next chapter of growth. On a personal note, it has been an absolute pleasure to serve in this role alongside the Lauder Family and the exceptional ELC executive leadership team.”